Lapolla Partners with ABC’s “Extreme Makeover: Home Edition”

Season 7 incorporates Spray Foam Insulation into Design
HOUSTON, TX — (MARKET WIRE) — July 15, 2009 — Lapolla Industries, Inc. (“Lapolla”) (OTC BB:LPAD.OB – News), a Houston based manufacturer and supplier of spray foam insulation, coatings, and equipment designed to reduce energy consumption in the commercial and residential new construction and retrofit markets today announced its commitment with “Extreme Makeover: Home Edition” for the 2009-2010 Season 7. The Emmy award- winning television show will rely on Lapolla’s energy-efficient spray foam insulation materials and coordinate Season 7 projects with local spray foam applicators.

“Spray foam insulation is an important component in new building construction and the weatherization of existing buildings,” stated Doug Kramer, CEO and President of Lapolla. “We are honored to be the preferred spray foam insulation vendor to Extreme Makeover: Home Edition, and to support this great opportunity that assists so many deserving families.”

Spray foam insulation is a spray-applied thermal insulation material used in wall cavities, floor assemblies, ceiling assemblies, and in attic and crawl space applications. When properly installed, this advanced insulation system leads to energy efficiency, improved occupant comfort, a cleaner indoor environment, and greater noise reduction for building/home owners.

“The Extreme Makeover construction projects are examples of the momentum of focus on energy efficiency across the Nation,” continued Mr. Kramer. “We insulated our first Extreme Makeover: Home Edition project last week in Pennsylvania. We had the pleasure of working with good people that genuinely care about improving the quality of life for the family. We are thrilled that Lapolla has an opportunity to contribute and make a real difference.”

This Season 7 “Extreme Makeover: Home Edition” viewers will see the installation of spray foam insulation technology incorporated into the design. Project updates will be available on the website.

About Lapolla Industries, Inc.
Lapolla Industries, Inc. is a leading manufacturer and supplier of spray polyurethane foam for insulation and coatings targeting commercial and residential applications in the building envelope construction industries. Additional information about Lapolla is available on the World Wide Web at

About ABC-TV’s “Extreme Makeover: Home Edition”
The Emmy award winning reality program “Extreme Makeover: Home Edition,” now in its 7th season, is produced by Endemol USA, a division of Endemol Holding. It’s executive-produced by Anthony Dominici. David Goldberg is Chairman, Endemol North America. The show airs Sundays from 8:00-9:00 p.m., ET on ABC.

Lapolla Contacts:
Douglas J. Kramer, CEO
Michael T. Adams, CGO
(281) 219-4700