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Miami Zoo – Lapolla ThermoSIL Recoat Project

Ornamental Plumage for Miami Zoo Roofs

Too many, Miami is known for beautiful beaches, bright nightlife, and cigar shops, but it’s the climate that offers the most opportunities to some of the city’s more unique residents. For the animals at Zoo Miami, it’s the heat, humidity, and ultraviolet rays that make this city home. The qualities that the African elephant, clouded leopard, and greater one-horned rhinoceros, for example, may find familiar are also the sources of wear and tear on the zoo’s roofs — three roofs to be exact.

Much like Goldilocks’ three bears, each of the three roofs received similar systems but had to be tailored to meet the specific repair needs. Installing the roof coatings over a restaurant required work around many vents and other extrusions as well as timing for when patrons weren’t around eating. The work on the veterinary hospital required a quiet install so as not to disturb animals already out of sorts. And the third roof, over the commissary, offered the fewest challenges: with no obstructions up top, it was a straight forward, “plain Jane” kind of install, according to Kelly O’Brien, project manager for contracting firm A1 Property Services. Could these three “bears” find their fit?

Wet and Wild

After being awarded the small business set aside contract for the zoo’s annual maintenance, A1 came onsite to assess the properties and determine a way ahead. “In the case of last year’s contract, we determined that three buildings were excellent candidates for coating,” O’Brien explained.

Every one of A1’s projects starts with a moisture survey, completed by an independent lab, and these three were no different. “Here, we can only repair 25 percent of the roof,” O’Brien explained. “If more than 25 percent is wet, then it’s not repairable. So a moisture survey is required when it’s going to be a warranty coating job in Miami.” Any evidence of moisture-related intrusions meant repair in those areas. And by far, the roof over the restaurant — with its “many, many penetrations,” according to O’Brien — required the most repair.

“That was going to be a challenging reroof because of the penetrations and equipment,” O’Brien explained. “So in order to stay under their budget and prolong the life of that restaurant roof they opted for coating.” He continued, “The zoo was not in a position to reroof that so coating was the best option there even though the roof was in a degraded condition.”

So the coating solution was optimal, as was the strategy for the A1 crew to work on all three concurrently. They started on the prep of the restaurant, then the hospital, and finally the commissary roofs. As the prep team finished up the final roof, a few other guys started in on any repairs and then began the coating system application. In total, it took one day to pressure wash, three days for repairs, and six days to complete the coatings.

On each built-up roof (BUR), work started with a cleaning using 4,000 psi (27.6 MPa) equipment and Simple Green degreaser. On the veterinary hospital rooftop, this was the only step that the five-person crew had to be particularly careful about.

“One of the other advantages to the client was the coating system was far less intrusive for the animals than a reroof would have been,” O’Brien explained. “That was a plus for the zoo staff because the coating isn’t noisy besides pressure cleaning.” That meant “low impact on the animals that were in rehab in that building.”

Welcome to Miami

With a flagged perimeter, the crew focused on any necessary repairs. Most of the intrusion issues were around penetrations, such as scuppers. Those areas required a little attention: “We removed any wet insulation, replaced it, sealed with like materials, sealed to adjacent membrane, and caulked all penetrations and flashings with silicone,” O’Brien explained.

Once repaired, the crew was able to move into the coatings portion of the job, although not before they prepped the ground. As O’Brien explained, “dealing with overspray was a challenge within the zoo, especially at the hospital where there were a lot of employees’ cars that we had to move.”

Up top, the crew used respiratory and ear protection while applying the coatings: brush applying the primer and spray applying the topcoat. That was a two-party epoxy, used to “stop bleed-through and maintain color” over the asphalt-based substrate, according to O’Brien. Once that had cured, the crew picked up the guns attached to the truck-bound Graco 933 rig — with one guy down below to monitor it.

They applied two coats of Lapolla’s Thermo Sil 3200 HS silicone to achieve approximately 28 mils (711.2 microns) total dry film thickness (DFT). Because the crew was on top of the buildings and the truck with the materials was on the ground, they used their typical 120-foot-long (36.6 m) hoses to breach the distance. “It will pump to seven stories, so it’s a workhorse,” said O’Brien of the equipment.

The crew also had to contend with humidity on this job, which was completed during Miami’s rainy season. In fact, they had to wait until about 10 a.m. each morning to have a dry substrate. “We did humidity readings on a daily basis in order to ensure we met manufacturer’s specifications,” O’Brien said.

Roof Preservation

After two weeks, the total 8,000-square-foot (743.2 m²) project came to an end. And according to O’Brien, it ended successfully. “The zoo was very happy that we were able to restore the restaurant and both of these buildings and stay under their annual budget — so much so that we got the next year’s contract also,” he said.

With a 10-year warranty, the newly coated roofs went the way of the grizzly bear and were finally taken off the endangered list!

VENDOR TEAM

A1 Property Services
Coatings contractor
890 SW 69th Ave.
Miami, FL 33144
(305) 547-8355
Website

Graco Inc.
Equipment manufacturer
88 11th Ave. NE
Minneapolis, MN 55413
(612) 623-6000
Website

Lapolla
Coating manufacturer
15402 Vantage Pkwy. E,
Ste. 322
Houston, TX 77032
(281) 219-4100
Website

Simple Green
Material manufacturer
15922 Pacific Coast Hwy.
Huntington Beach, CA 92649
(562) 795-6000
Website

Zoo Miami
Coatings client
1 Zoo Blvd.
12400 SW 152 St.
Miami, FL 33177
(305) 251-0400
Website

Original Article:  http://www.coatingspromag.com/articles/roof-coatings/2017/05/ornamental-plumage-for-miami-zoo-roofs

Photos courtesy of A1 Property Services

Lapolla Industries Introduces WALL-LOK™ Exterior Elastomeric Wall Coating for Waterproofing

Lapolla Industries Introduces WALL-LOK™ Exterior Elastomeric
Wall Coating for Waterproofing

Exterior Wall Coating Protects Commercial Structures from Water Intrusion and UV Penetration,
Enhances Curb Appeal

Houston, TX (November 30, 2016) – Lapolla Industries, Inc. (OTCQX: LPAD), the global supplier and manufacturer of high performance, energy efficient building products, today announced the launch of WALL-LOK™ exterior elastomeric wall coating for waterproofing. A preventative exterior maintenance product for commercial structures, WALL-LOK™ is a coating solution that acts as both an effective waterproofing and UV protective barrier.

“WALL-LOK™ is a solution aimed at protecting the structural integrity of the building by preventing moisture from getting into the interior of the walls,” said Doug Kramer, President and CEO of Lapolla Industries. “This coating provides exceptional value to commercial facility owners and managers looking to protect their properties from the moisture intrusion, enhance curb appeal and extend the longevity of the exterior structure.”

Optimal for use across brick, concrete, masonry and exterior insulation finishing systems, WALL-LOK™ forms a durable, tough waterproofing film on the surface of the building. The barrier created by the acrylic-based coating and sealer is ten times thicker than standard paint. WALL-LOK™ prevents water penetration, one of the most significant enemies to a building. The coating blocks the formation of harmful mold, algae and mildew by eliminating moisture migration into the vertical and horizontal grout line of walls, protecting valuable inventories from damage. Additionally, it prevents mortar from crumbling due to water penetration, as well as inhibits salt stains and the rusting of steel and iron.

The high-performance product also contains reflective material that shields the structure from harmful ultraviolet rays, which are a common cause of both exterior color fading and degradation and the transfer of heat into the building. The product effectively maintains the outer appearance of the building exterior while reducing interior cooling needs and costs.

WALL-LOK™ is optimal for use on commercial structures including existing apartment communities, industrial warehouse facilities, retail properties and office buildings. The high-fill thick coating and sealer is both flexible and stretchable. These characteristics make it ideal for bridging non-structural cracks and defective joints from hairline cracks up to 1/16 of an inch wide.

WALL-LOK™ is available in a variety of colors including shades of white, tan and gray. Custom colors are also available.

“WALL-LOK™ is an excellent addition to our existing product line,” added Kramer. “The product aligns with our goal of providing best-in-class materials to achieve the highest performance in buildings.”

To learn more about WALL-LOK™ exterior elastomeric wall coating for waterproofing, as well as Lapolla’s entire high performance building product line, visit lapolla.com.

About Lapolla Industries, Inc.

Lapolla Industries, Inc. (OTCQX: LPAD) is a global supplier and manufacturer of spray polyurethane foam for insulation and roofing applications, reflective roof coatings and equipment. Based in Houston, Texas, the company’s building envelope and roofing product solutions are designed to reduce energy consumption in the built environment, across the residential, commercial and industrial sectors, in both new construction and retrofits. Visit Lapolla Industries at lapolla.com.

Thinking About Going Global?

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Thinking About Going Global?
CONSIDER THESE FOUR THINGS BEFORE YOU DECIDE
By Doug Kramer

International markets represent a wealth of opportunity for Texas businesses looking to expand revenue
streams. However, growing the footprint of a business outside of the United States comes with serious
challenges. Fortunately, whether an organization provides goods or services to its customers, many of
the considerations for going global will be the same. These four keys form the necessary baseline for
planning an expansion beyond U.S. soil.

Global Demand
Before pursuing markets outside of the U.S., it is important to understand current demand for products or
services intended for export, and to identify growth potential. This potential may be based on (or limited
by) a number of elements such as pricing, technology, innovation, competition, population and the
maturity and general acceptance of the product or service to be provided in the global market. These
analyses may be available through industry organizations and other market research firms, but it is likely
best to seek answers from known and knowledgeable industry contacts with experience in the markets of
interest.

Competitiveness
It is essential to identify the organization’s potential to be competitive in international markets where
demand exists. Remember, demand alone does not represent opportunity. There are other important
variables that must align with demand for a global expansion to make sense. For example, one
consideration specific to goods-based businesses is the amount of freight and import duties assigned in
the target expansion regions. It’s imperative to understand the impact of these duties and their influence
on the cost structure of the company’s sales model.

Evaluating the true impact of duties and other costs requires a number of examinations, including the
feasibility of the business model to turn profit in markets where demand exists, the ability of the
organization to compete against alternative providers in those same markets and the likelihood of the
business to accrue market share.

Reliable, Local Partnerships
After global demand and competitive potential, a local partner should be the next key consideration. The
benefits of a partner with boots on the ground include an increased likelihood of buy-in from foreign
customers, inside cultural knowledge and minimization of the inherent risk of conducting business outside
the organization and its personnel’s home region.

Despite all its benefits, local partnership still brings another party to the table, which means it’s imperative
to find a trustworthy partner with whom to build a strong relationship. When vetting potential partners,
make sure they are not only experts in the industry and members of the regional business community, but
that they are respected business people. The right partner should speak the local language and possess a
deep level of cultural and customary knowledge — specifically pertaining to business. This cultural
knowledge will prove essential for the organization in all negotiations, contracts and business
development initiatives.

The right partner should also be able to provide access to channels in the market and represent the
company’s values and brand in the local region — all while maintaining the reputation of a true “local”
among potential clients and customers.

Don’t leave the partner relationship to chance. Invest in training partners to ensure they fully understand
the brand, corporate values and growth goals. In much the same way a local partner learns from training,
company leadership should invest in learning as much from its local partner as possible.

Marketing 101: One Size Does Not Fit All
As all marketers know, one size doesn’t fit all, and adapting the company’s marketing strategy for
international audiences is another primary consideration for taking a business global. As a domestic
marketing strategy must align with its intended target audience, so must an international marketing
campaign.

First, make sure all marketing is culturally appropriate, utilizing the local language, dialect and
nomenclatures, and ensuring the messages both incorporate and address regional expectations for the
industry. Employ imagery and graphics that speak to the local culture and belief system, and pay
attention to the smallest detail. For example, even measurements, which may seem like minutiae, should
be presented in the local measurement system. And finally, use the local marketing channels, which will
likely differ from the ones the company’s domestic audience uses. Just like at home, it’s important to
identify the correct channels — otherwise, even the most perfect marketing will go unseen.

Does Everything Align? Go for It.
If all of these considerations align — global demand and regional competitiveness are established, a
trustworthy and well-respected regional partner can be identified, and there is a firm grasp on culturally
appropriate international marketing across the right channels — the baseline essentials for a successful
global expansion have been established. In addition to eliminating unnecessary risk, this foundation will
provide a path to additional avenues for increasing profitability, competitiveness, market share and the
rewards of a global business.

Doug Kramer is President and CEO of Houston-based Lapolla Industries, a spray foam and coatings manufacturer. In 2010, he led the global expansion of the company and Lapolla’s products are now distributed in over 40 countries.