Lapolla Launches New National Campaign

Promotes the Energy Savings Benefits of Spray Foam Insulation

HOUSTON, TX — (MARKET WIRE) — February 16, 2010 — Lapolla Industries, Inc. (OTC.BB: LPAD) (Lapolla), a Houston based manufacturer and supplier of spray foam insulation, coatings, and equipment designed to reduce energy consumption in the residential and commercial markets for both new construction and retrofit applications, today announced that beginning on Monday, February 15th the Company began broadcasting over 22,000 minutes of television spots nationwide in promotion of their spray foam insulation product line.

The 60 second commercial is being broadcasted across the U.S. through 5 providers: Comcast, Time Warner, Cox, and Brighthouse. Together, the commercial will air on 55 networks including CNN, CNBC, Discovery, ESPN, Fox News, Fox Sports, FX, History, MSNBC, Outdoor, Spike, Travel, TBS, TLC and The Weather Channel. It will showcase Lapolla’s Foam-LOK™ spray polyurethane product and will be followed by a 30 second commercial promoting the AirTight™ brand for home retrofitting.

Douglas L. Kramer, President and CEO, commented, “We are pleased to announce the nationwide television promotion of Lapolla’s spray foam insulation. Our product has been proven to lead to energy savings, cleaner indoor environment, stronger structure and greater noise reduction for both commercial and residential buildings. With the push towards reducing energy costs and increasing energy efficiency, it has become imperative to share our high quality advanced insulation system with mainstream America, allowing them a solution to rising energy costs while helping them achieve a healthier living environment for their family. We anticipate that this will aid in our efforts of promoting our business and communicating the green benefits of using spray foam insulation in commercial and residential structures.”

About Lapolla Industries, Inc.

Lapolla Industries, Inc. is a leading manufacturer and supplier of spray polyurethane foam for insulation and coatings targeting residential and commercial applications in the building envelope construction industries. For more information, please visit and

Forward Looking Statements

Statements made in this press release that are not historical facts constitute “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, Section 21 of the Securities Exchange Act of 1934 and the Private Securities Litigation Reform Act of 1995. These forward-looking statements are necessarily estimates reflecting the best judgment of senior management and express the Company’s opinions about trends and factors which may impact future operating results. Such statements rely on a number of assumptions concerning future events, many of which are outside of the Company’s control, and involve risks and uncertainties that could cause actual results to differ materially from opinions and expectations. Any such forward-looking statements should be considered in context with the various disclosures made by the Company about its businesses. The Company undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the Company’s expectations. For further information regarding risks, uncertainties, and other factors associated with Lapolla’s business, please refer to Lapolla’s SEC filings, including, but not limited to, its annual report on Form 10-K and quarterly reports on Form 10-Q, which are available at

Lapolla Contacts:

Douglas J. Kramer, CEO

Michael T. Adams, CGO

(281) 219-4700


IR Contact:

Howard Gostfrand

(305) 918-7000