Lapolla Industries Selects MWW For Strategic Media Relations

Turns to MWW to Build on Momentum
for Leading “Green” Foam Insulation

 

NEW YORK – October 21, 2014 – Lapolla Industries, Inc. (“Lapolla”) (OTCQB: LPAD), a Houston-based global supplier and manufacturer of spray polyurethane foam insulation, reflective roof coatings, and equipment designed to reduce energy consumption in the residential, industrial and commercial markets for both new construction and retrofit applications, today announced retaining MWW (mww.com), one of the top-five global independent public relations firms. MWW will support Lapolla through strategic media relations, sharing Lapolla’s corporate and product stories with key stakeholders and media. This partnership comes at a period of exceptional opportunity for growth, as Lapolla rolls out the first approved low-GWP/Zero ODP spray foam insulation to the global market.

“At MWW, we love working with brands like Lapolla,” said Michael Kempner, president and CEO, MWW. “This isn’t just a growing business with a great story to tell – they’re creating a real, positive impact on the environment through new and innovative products.”

Lapolla’s pioneering efforts in eco-friendly, energy-efficient building materials were recently recognized by the White House when the company was named an official private sector partner of the President’s Climate Action Plan. Lapolla’s efforts to curb the use of potent greenhouse gases that contribute to climate change made it an important partner in this global initiative.

In addition to new innovative products that reduce greenhouse gases, Lapolla, through its AirTight Division, offers the AirTight Multi-Family Energy Savings program – a multi-faceted, comprehensive energy-efficiency offering that provides multi-family residential property owners up to 50% savings in energy costs. It is the first program of its kind in America. Lapolla continues to brand and create credibility, recently signing Ty Pennington, host of Extreme Makeover: Home Edition, as its key spokesperson.

“Lapolla is excited about its future prospects, from our cutting edge technologies to global sales and marketing strategies, in a marketplace that’s ripe for disruption,” said Douglas Kramer, Chief Executive Officer of Lapolla Industries. “Given all of this momentum, we believe that this partnership with MWW will help us unlock our full potential for reaching key audiences that are important to our continued success.”

Lapolla’s foam products include spray foam insulation for residential and commercial perimeter walls, crawl spaces and attic space applications. The company also supplies spray foam and elastomeric coatings for low slope residential and commercial roofing. Lapolla supplies polyurethane as an adhesive for board stock insulation to roofing substrates for commercial and industrial applications, as well as sundry items.

About MWW
MWW is one of the nation’s top mid-sized public relations firms and one of the five largest independent agencies. The firm is industry-recognized for its work in consumer lifestyle marketing, digital marketing and social media, corporate communications, public affairs and government relations, consumer technology, healthcare, LGBT marketing, research and insights, travel and visual branding.

MWW’s approach to building and accelerating relevance for clients has been recognized over the years with top industry awards. Honors in 2014 include, the Global SABRE Award and SABRE Award for “North American Campaign of the Year”, “PR Agency of the Year” by the PR News Platinum PR Awards, “PR Agency of the Year,” by the International Business Awards as well as “Best Places to Work in New Jersey” by NJBiz and “Top Places to Work in PR” by PR News. For more information on the firm’s capabilities and “Matter More” commitment, visit www.mww.com. Connect with MWW on Facebook, Twitter, LinkedIn, Pinterest, Google Plus and Instagram.

About Lapolla Industries, Inc.
Lapolla Industries, Inc. is a global supplier, and manufacturer of spray polyurethane foam insulation, reflective roof coatings, and equipment, designed to reduce energy consumption in residential, industrial and commercial markets, for both new construction and retrofit applications. More information at www.lapolla.com.

The AirTight Division, an operating unit of Lapolla, is primarily focused on marketing, promoting, and selling comprehensive energy saving products and energy reduction services. The AirTight Division’s Multi-Family Property Energy Savings Program is a proprietary energy conservation measure program which involves providing for an energy use and savings analysis for a multi-family property and implementation of identified energy conservation measures suitable for such property with the goal of containing and reducing energy costs on an annual basis.

Forward Looking Statements
Statements made in this press release that are not historical facts constitute “forward-looking statements” pursuant to Section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934, and Private Securities Litigation Reform Act of 1995. Any such forward-looking statements should be considered in context with various disclosures made by Company about its business. All information herein is as of date hereof. Company undertakes no duty to update any forward-looking statement.